AATB
All About The Burgers was a small family business years ago based in Simi Valley California. The business had incredible food and one of a kind burgers, their reviews on yelp were almost 5 stars but the company failed in creating a unique experience and understanding how to promote their food.
To solve this problem Michael aka Mr. Cookie volunteered to help his business and offer art installations and update the branding. He also gave them guidance on how to photograph to help with their social media marketing channels.
Before the brand transition the organization would post raw meat on the grille and the facility looked stale and non inviting. The food was good but it lacked anything that made you want to stick around and eat in the restaurant.
After - The business spent time repainting the facility, adding additional accent lighting, and updating the brand elements and assets (logo, signage, etc). The burger restaurant also served beer and they wanted to create more of an edge for the customers. So we developed a series of artworks that would elevate the look and feel of the space based off of popular street art.
Adding the new brand design and artistic assets, and teaching the business how to produce good food photography, we showed the audience this was a one of a kind experience for the community.
The business owner saw a rise in customers by word of mouth and minimal social media marketing.
